J Smith Plumbing
Perfect 100 SEO Score. A Complete Local Business Website Build
The Challenge
J Smith Plumbing is a trusted plumbing company in Kettering, but their old online presence didn't reflect their professionalism. They needed:
• A strong local brand identity
• A website that generated consistent leads
• A fast, mobile-friendly build that Google could index and rank quickly
Their main pain points: low visibility online, no clear brand, and no scalable structure for future SEO.
"Our old site didn't reflect how professional we actually are."
Our Solution (Step by Step)
1. Full Branding & Identity
Designed a new logo, colour palette, and visual system
Delivered favicon set and brand guidelines for consistency
2. Complete Website Build
Custom React application for speed and scalability
15-page site structure (services, about, blog, FAQs, legal)
Click-to-call CTAs for instant leads
3. Content & SEO Foundations
Blog articles at launch (frozen pipes, bathroom costs, etc.)
Local SEO targeting: Kettering & Northamptonshire
Structured schema, metadata, and indexing setup
4. Compliance & Trust
Privacy policy, cookie consent, and GDPR alignment
Visual Showcase
"Our site now feels professional, works on mobile, and gets found in Google. Couldn't be happier with the results."
John Smith
Owner, J Smith Plumbing
Why This Project Matters
For a local service business like J Smith Plumbing, visibility and trust are everything. By pairing a complete brand identity with a technically flawless website, we built a platform that not only looks great but also drives leads and ranks from day one.
Compliance & Standards
Want a high-performance website built to the same standards?
Let's work together to transform your digital presence.