SEO that puts your business on the map.
Otterino helps businesses grow their visibility with structured, data driven SEO strategies. From local SEO in Zurich, Basel and Bern to Answer Engine Optimization for AI driven search, we make sure your business is found where it matters most. With Swiss precision and clarity, our process is transparent, measurable and built for results.
Why it matters
Why does SEO matter?
For businesses, online visibility is often the difference between growth and being overlooked. SEO is more than keywords. It is about showing up in Google, Maps and AI powered answers, building credibility and creating a steady stream of qualified leads.
Visibility where it counts
We focus on Swiss-specific keywords, local search, and structured data so your business appears where customers are actually searching. On Google, Maps, and AI-powered results.
Build trust and authority
Through transparent content, clean design, and backlinks from credible sources, we strengthen your brand's reputation so customers feel confident choosing you.
Drive leads and sales
We optimise calls-to-action, landing pages, and conversion flows, ensuring visitors don't just find your site. They take the next step with your business.
Win locally
From Google Business Profile optimisation to canton-specific landing pages, we make sure businesses outperform competitors in their own regions.
Future proof your business
Our SEO foundations are built to adapt to new algorithms, search behaviours, and AI-driven engines, so your site stays competitive over time.
Strengthen authority
By creating high-value content and earning quality backlinks, we steadily increase your domain authority, improving rankings and visibility across all services.
Our SEO Solutions
Keyword Research and Strategy
We research what your customers actually search for. This includes Swiss specific keywords, long tail queries and high intent terms. We prioritise opportunities by search volume, intent and competition. The result is a clear strategy that balances quick wins with sustainable growth.
On Page SEO
We optimise everything visible to users and search engines. Meta titles, headings, images, content layout and internal linking all work together to signal relevance and credibility. Every on page improvement is designed to boost both visibility and conversions.
Technical SEO
Behind the scenes, technical SEO ensures your website runs smoothly. We improve speed, mobile readiness, crawlability, structured data and site architecture. By fixing errors and optimising infrastructure, we ensure your site remains fast, secure and indexable.
Content Creation
Content is at the heart of SEO. We create landing pages, blogs and evergreen resources that answer customer questions and capture search demand. Each piece is optimised for search and designed to build authority and conversions over time.
Local SEO
Local visibility is critical for businesses. We optimise your Google Business Profile, maps listings and location specific landing pages. Local SEO helps you attract customers from Zurich, Basel, Bern and beyond.
Link Building and Authority
We help you earn backlinks from trusted and relevant websites. Our approach is focused on quality and relevance rather than volume. Building authority through credible links strengthens long term rankings and visibility.
Our SEO Process
Consultation and Mini Audit
We start with a conversation to understand your goals, target audiences and markets. A free mini audit highlights three key opportunities so you immediately see where improvements can be made.
Keyword and Market Research
We identify valuable keywords including Swiss German and multilingual queries. This ensures you show up in the languages your customers actually use.
On Page Optimisation
We refine meta titles, headings, images, structure and internal links. The result is a site that is more relevant to search engines and easier for visitors to use.
Technical SEO Fixes
We improve speed, security, crawlability and resolve technical issues. These fixes ensure your site remains stable, fast and indexable.
Content Planning and Creation
We create content calendars, service pages and blogs that answer customer questions and attract new visitors. Every piece is designed for both search intent and conversions.
Local SEO Setup
We optimise your Google Business Profile, directories and local landing pages. This strengthens your visibility in the regions that matter most for your business.
Link Building and Outreach
We build authority with quality backlinks through partnerships, guest posts and targeted outreach. This grows your domain authority sustainably.
Analytics and Tracking
We configure Analytics, Search Console and dashboards so you can track progress at any time.
Reporting and Refinement
Monthly reports show progress and provide clear recommendations so your SEO stays focused and data driven.
Ongoing Growth
With monthly retainers starting from CHF 500, you secure ongoing optimisation, content support and monitoring. This ensures your visibility grows sustainably.
Ready to take control of your website?
Start with a free consultation and see how Otterino can make your website fast, secure, and easy to manage.
Book free consultation →More ways we can help
Discover our additional services for your digital growth
Pricing Transparency
Transparent pricing for all our SEO services
Mini Audit
Quick snapshot with three opportunities for improvement.
Detailed SEO Audit
Full audit with technical review, keyword analysis, backlinks and a clear action plan.
Monthly Retainer
Ongoing optimisation, content support and monitoring.
Successful SEO Projects
See how we have helped other Swiss SMEs increase their online visibility.
SEO Services FAQ
Find answers to the most common questions about our services
Let us grow your visibility.
Together we'll develop an SEO strategy that fits your business.
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